Wait, did you just land yourself another customer? That’s great news but before you toast, let’s take a moment to think about whether you have the sales process aligned the right way.

Customer loyalty, after all, is what will help you do business in the longer run.

And if you ask me, having the right communication goes a long way in winning customers over. It’s what creates repeat customers, and brings in word-of-mouth publicity.

The real war starts after your customers purchase what you’ve to offer, and it’s also where the right email communication campaign strategy comes in.

• Do you take care of your customers needs?
• Does your customer have any queries post-purchase?
• If so, how do you plan to solve it?

If you’re looking to have a business or an online shop that is well structured, strong and successful, you need to focus on your customers.

Talk about new deals, offers, and new trends – all things that offer a long term value to customers. Writing emails regularly as a post-purchase strategy helps you achieve that significantly.

The Top 5 Email Campaign Strategies You Can Use

I know – you want to increase sales by luring new customers in and retaining the old customers. Don’t worry – a few simple tricks can do it.

1. Focus on Customer Satisfaction

Ever opened an email to see that it talks about something you aren’t interested in? We all have. And it isn’t something great, right?

Your customers want something useful. If you don’t give something they want, your emails might end up being ignored.

That’s not all there is to it to ensure your customers are happy,

Simple other strategies like having a post-purchase email is a great way to tell your customers that you’re keeping track of things every step of the way.

Just list out the total amount of money spend on items, kind of like Amazon does. Tell amount the date by which you’re going to ship the item, and when your customer can expect it; surely, an easy way to earn a customer’s trust.

2. Every Customer is Different – So Ensure You Segregate Offers

When formulating market emails, remember that customers are different.

They have different needs. They might be looking at different price points, products or time to buy what you’ve to offer. They could have preferences according to age groups, or  Look at your customers and email personalized offers. It’s sure to help you get more ROI.

Like to see emails sent to you with your name on it? Or Don’t forget, personalization is the key when adapting to the segmentation option. It’s what makes customers feel like the business cares about them.

You could even send across emails in the local language to make people connect to your brand better.

3. Keep in Mind Different Customer Behaviour

The time to guess what customers really want is long gone. You do not have to rely on historical data to know the spending habits or purchase habits of your customers.

Instead, you can get real-time data on different metrics, whether it be what your customers are purchasing, how much time they spend on your website, what they like to view, and more.

It could help in simple things like sending personalized post-purchase emails.  For example, you can segment a message or an email directed to specific customers – let’s say those who have purchased goods worth more than $2000. More business means better revenues and higher sales – and you might just want to reward those customers for making them feel more loyal to your brand.

4. Strategize on How Often to Send Emails

Find that same email from that travel company – with the same deal they have for everyone else?

Not creating unique offers, and sending in the same deal every day isn’t going to help. It’s just going to ensure that your email heads to the spam folder sooner than later if they don’t unsubscribe altogether.

Customers do not want to be bothered all the time. See how often your customers read emails. When you have good content and a great offer, it’s time to send in a new email.

The frequency strategy is what will make you know when to send a message to a customer and when to keep away. Do not choke your customers with your many emails – know when to stay away.

5. Run Optimization Tests

Different text placements offer different results.

You wouldn’t know what works best for you if you aren’t running a routine test to optimize campaigns. Test out different post-purchase emails, and see which ones get the best responses. You might just want to stick with them.

Emails aren’t just great when it comes to getting the attention of prospective customers pre-sale. They are a great way to keep customers in your company’s ecosystem. The question is, are you playing your cards right?

• by Soubhik Chakrabarti

Last Updated on October 11, 2023 by Priyanshi Sharma