Home Systems What Is Cloud Native Commerce: The Ultimate Handbook

What Is Cloud Native Commerce: The Ultimate Handbook

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Cloud native commerce is an innovative approach that marries the power of cloud technology with the rapidly evolving world of commerce. It’s a term that encapsulates a new way of conducting business in our modern, digital-first world. But what exactly does it mean? In this comprehensive guide, we’ll dive into the concept of cloud native computing for commerce, trace its evolution, explore its benefits, and take a look at what the future holds for this dynamic field.


With the advent of technology, the way businesses operate has significantly evolved. A significant shift we’ve noted is the transition of commerce from traditional brick-and-mortar stores to e-commerce platforms and now, to cloud native commerce. To fully appreciate this progression, it’s essential to grasp the underlying concepts and nuances involved in cloud native application development. So let’s start this journey by understanding what cloud native commerce entails.

Understanding Cloud Native Commerce

Cloud native commerce refers to the application of cloud-native principles to e-commerce operations. It involves designing and managing e-commerce applications that leverage the advantages of cloud computing.

Cloud native commerce utilizes microservices, containers, APIs, and other cloud-native technologies to create highly scalable, flexible, and efficient e-commerce solutions. These are not merely e-commerce platforms hosted on the same cloud infrastructure; they are built to harness the full potential of the cloud environment, making them inherently adaptable and resilient.

The global public cloud all-native commerce market is projected to reach $112 billion in 2022, demonstrating significant growth in this industry.

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The Evolution Of Commerce

The landscape of commerce has been ever-changing, driven by technological advancements and shifts in consumer behavior. This evolution has seen us move from traditional commerce setups, through the era of e-commerce, and now towards the realm of the cloud native applications of commerce.

Traditional Commerce

Traditional commerce refers to the conventional method of buying and selling goods and services where transactions occur face-to-face. Retailers and customers physically interacted in brick-and-mortar stores. Despite its merits, such as the tactile shopping experience and personal customer service, traditional commerce had limitations. High overhead costs, geographical restrictions, and scalability issues were some of the challenges inherent in this model.

Approximately 78% of retailers have already adopted or plan to adopt cloud-native commerce solutions to enhance their digital capabilities.


The dawn of the internet age brought about the rise of e-commerce. E-commerce allowed businesses to overcome geographical barriers, reaching customers globally, operating 24/7, and providing unprecedented convenience for consumers. However, as e-commerce platforms grew, they faced challenges in terms of scalability, integration, and operational efficiency. Running large-scale e-commerce operations on monolithic architectures often led to bottlenecks affecting performance and user experience.

The Shift To Cloud Native Commerce

To counter these challenges, the industry began moving towards cloud native commerce. By building applications that leverage full advantage of the cloud’s capabilities, companies could scale efficiently, manage resources effectively, and offer superior customer experiences. This transformation didn’t happen overnight but was a gradual shift driven by the need for greater agility, scalability, and robustness in e-commerce operations.

The cloud-native commerce cloud native services sector has experienced a year-over-year growth rate of 28%, outpacing traditional e-commerce.

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What Is Cloud Native Commerce

Cloud native commerce is a modern approach to e-commerce that leverages the power of the cloud. It involves building and running e-commerce applications in a way that exploits the advantages of the cloud delivery model. In essence, it’s about creating scalable applications that are designed to be resilient, manageable, and observable from the get-go, while enabling robust automation of business processes.

This approach allows businesses to adapt quickly to changes, scale operations according to demand, and deliver high-quality user experiences. The principles of the cloud native application and commerce align closely with those of DevOps, continuous delivery, and agile methodology, emphasizing automation, collaboration, and flexibility.

Benefits Of Cloud Native Commerce

Adopting cloud native architectures for commerce comes with several benefits. These advantages range from enhanced scalability and flexibility to cost-effectiveness and improved customer satisfaction. Let’s delve deeper into each of these benefits.

1. Scalability

One of the most significant advantages of cloud native commerce is its scalability. The cloud-native architecture allows businesses to scale their operations up or down based on demand effortlessly. This elasticity ensures that the cloud providers’ e-commerce platform can handle traffic peaks during high-demand periods without compromising user experience or functionality.

Mobile commerce accounts for 42% of all cloud-native commerce transactions, highlighting the importance of mobile optimization for cloud native apps.

2. Flexibility

Cloud native commerce provides businesses with unmatched flexibility. It enables rapid deployment of new features, quick iteration on existing ones, and effective response to market trends. This agility empowers businesses to innovate and stay competitive in the fast-paced e-commerce landscape.

3. Cost-Effectiveness

By leveraging the pay-as-you-go model of cloud services, businesses can significantly reduce their IT infrastructure costs. Moreover, the automation of processes and efficient resource management in cloud environments and native commerce can further drive down operational expenses.

Businesses that implement cloud-native commerce solutions report an average increase of 20% in customer satisfaction scores.

4. Increased Speed And Efficiency

Cloud native commerce allows businesses to streamline their operations, resulting in increased speed and efficiency. Through continuous integration and delivery (CI/CD), cloud native development businesses can automate their software delivery process, reducing the time-to-market for new features and improvements.

5. Greater Customer Satisfaction

Lastly, by ensuring high availability, superior performance, and seamless user experience, using cloud native solutions in commerce contributes to higher customer satisfaction. Happy customers are more likely to become loyal customers, leading to increased customer retention and, ultimately, higher profitability.

Cloud-native commerce strategies have led to a 15% decrease in cart abandonment rates, resulting in higher conversion rates for online retailers.

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Adopting Cloud Native Commerce

Adopting a cloud-native approach for your commerce operations requires a strategic shift in both mindset and technology. It involves embracing new methodologies like DevOps and Agile, adopting new technologies like containers and microservices, and fostering a culture of continuous learning and improvement. While the journey to cloud native systems may seem challenging, the rewards in terms of agility, scalability, and customer satisfaction make it worthwhile.

Future Of Cloud Native Commerce

The future of cloud native commerce looks promising. As businesses continue to recognize the value of being cloud-native, we can expect to see more companies adopting this approach. Advances in cloud technologies, like serverless computing and AI, will further enhance the capabilities of cloud native commerce. Ultimately, companies that embrace this wave of change with cloud native techniques will be better equipped to navigate the challenges of the modern e-commerce landscape.

Companies investing in cloud-native commerce report an average return on investment (ROI) of 37% within the first year of implementation.

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Final Thoughts

Cloud native commerce is more than just a buzzword; it’s a powerful strategy to thrive in today’s digital-first world. By harnessing the benefits of the cloud native computing foundation, businesses can build resilient, scalable, and customer-centric e-commerce platforms. This handbook serves as a starting point in understanding and adopting cloud native commerce. The journey ahead may be complex, but the rewards are well worth the effort.

Last Updated on August 29, 2023 by himani


  • Parina

    Parina Parmar is a full-time dog mom with a knack for content, editing & advertising. She has years of experience in the communication industry, and her dedication to maintaining the integrity of the author's voice while ensuring clarity and coherence in the text sets her apart in her field. She is dedicated to immersing her love for culture, music, and the advertising industry in her works.


    • Bachelors in Journalism and Mass Communication
    • Specialization in SEO, Editing, Digital Strategy, Content Writing & Video Strategy


    • Bachelors in Journalism and Mass Communication
    • Diploma in Fashion Desgining
    • Performance Marketing by Young Urban Project