Home Systems What Is Zapier Integration: Everything You Need to Know

What Is Zapier Integration: Everything You Need to Know

Source- depositphotos.com

In today’s technology-driven world, the importance of seamless integration cannot be overstated. We are more connected than ever before, and having our various apps and systems work together in harmony for one or more actions can drastically improve efficiency and productivity. One key player in this process is Zapier, a tool that allows for effortless integration across a multitude of platforms. This blog post aims to break down what Zapier integration is, how it works, and why it’s such an invaluable asset to countless businesses and individuals around the globe.


As we delve into the key concepts in the world of Zapier integration, it’s essential to first grasp the basics. What exactly is integration, and why does it matter? In the broadest sense, integration refers to the act of combining or coordinating separate elements so they work together as one. In the context of software, integration is about making different applications, systems, or subsystems connect and communicate with each other, sharing data and functionalities to enhance overall performance.

Understanding Zapier Integration

Zapier integration takes this concept further by providing a platform that enables these connections to be made quickly, easily, and without the need for extensive coding knowledge. Through Zapier, even non-tech-savvy users can set up workflows (termed ‘Zaps’) that automate tasks between different apps, effectively creating a web of interconnected tools that work in unison with trigger and one another to streamline processes and increase productivity.

Zapier supports integration with over 3,000 apps and counting, making it one of the most versatile automation platforms available.

Source- depositphotos.com

What Is Zapier

Now that we understand the concept of integration and its importance, let’s focus on Zapier itself. Founded in 2011, Zapier is a global remote company that provides a tool allowing users to automate the flow of information between their favorite web apps. The platform supports over 3,000 apps, including popular ones like Gmail, Slack, Mailchimp, and Trello, to name a few.

Understanding The Basics Of Zapier

At the heart of Zapier lies its primary function: automation. It operates based on triggers and actions. A trigger is an event that starts a Zap. For instance, receiving an email in your Gmail account could be a trigger. An action is the event a Zap performs after it is triggered. Using the previous example, an action could be sending a message in Slack whenever you receive text message or a Gmail email. With Zapier, the possibilities are vast, allowing for complex, multi-step automations that cater to your unique business needs.

As of the last reported data in 2021, Zapier had over 4 million active users automating tasks and workflows.

Source- depositphotos.com

The Concept Of Integration In Zapier

Integration in Zapier involves setting up Zaps that automate tasks between two or more apps. These Zaps run in the background, performing repetitive tasks that would otherwise be time-consuming or prone to human error. For instance use zapier, if you have a form on your website that collects emails for a newsletter, you could set up a Zap that automatically adds any new entries to a list in Mailchimp. This eliminates the need to manually copy over email addresses, saving you time and reducing the risk of mistakes.

How Zapier Facilitates Integration

Zapier facilitates integration by acting as a bridge between different apps. It does this through APIs (Application Programming Interfaces), which are sets of rules that allow different software applications to communicate with each other. When you set up a Zap, you’re essentially telling Zapier to watch for a specific event in one app (the trigger), and in response, perform a certain task in another app (the action). Zapier listens for the first trigger app event, and when it happens, it sends data to the action app to complete the task.

On average, Zapier users create approximately 6.2 million Zaps (automated workflows) every day, showcasing the platform’s popularity.

Source- depositphotos.com

Setting Up Zapier Integration

Setting up Zapier integration is straightforward and doesn’t require any coding experience. First, you’ll need to create a Zapier account. Once you’re logged in, you can start creating your Zaps. Here’s a step-by-step guide:

  1. Select ‘Make a Zap’.
  2. Name your Zap for easy identification.
  3. Select the app you want for the trigger and choose the specific event.
  4. Connect the app to Zapier by signing into the app’s account.
  5. Test the trigger to make sure it’s working correctly.
  6. Choose the app for the action and select the specific action event.
  7. Connect the app and customize the action details.
  8. Test the action to ensure it’s performing as expected.
  9. Once everything is working, turn on your Zap, and it will start running in the background.

Exploring Popular Zapier Integrations

With over 3,000 supported apps, the possibilities for Zapier integration are virtually endless. However, certain integrations are more popular due to their usefulness in various business settings.

Users of Zapier report saving an average of 10 hours per week through automation to automate repetitive tasks, improving productivity and efficiency.

Examples Of Commonly Used Zapier Integrations

  • Gmail to Slack: This Zap automatically sends a Slack message for every new Gmail email received. It’s great for keeping teams informed about important communications.
  • Google Sheets to Mailchimp: This Zap automatically adds new Google Sheets rows to a Mailchimp list – perfect for managing email marketing campaigns.
  • Trello to Google Calendar: This Zap creates a Google Calendar event for each new Trello card, helping manage project deadlines and timelines.
  • Shopify to Quickbooks: This Zap sends new Shopify orders to Quickbooks as sales receipts, facilitating order tracking and accounting.

According to Zapier’s own data, using automated workflows existing data, can reduce errors by up to 75%, enhancing data accuracy and reducing manual work.

Maximizing The Use Of Zapier Integrations

While the basic use of Zapier involves setting up simple one-to-one integrations, the platform also supports more advanced workflows for maximized productivity. For example, you can set up multi-step Zaps that involve more than two apps, create conditional workflows that only trigger zaps immediately run when certain conditions are met, or even schedule Zaps to run at specific times. By exploring these advanced features, you can truly tailor your Zapier integration to the unique needs of your business or personal workflow.

Zapier allows users to set up their automated workflow workflows in just a matter of minutes, with an average setup time of around 5 minutes per Zap.

Source- depositphotos.com

Final Thoughts

With its ease of use and comprehensive app support, Zapier is a powerful tool for integration and automation. Whether you’re looking for automation tool to streamline your business processes, organize your personal projects, or simply reduce the time spent on repetitive tasks, Zapier offers a flexible and efficient solution.

When a trigger event occurs, it’s like a lightning bolt striking the heart of your automation. With the power of a zap trigger, actions that once took manual effort become instantaneous. These triggers, labeled instant for their lightning-fast response, serve as the foundation upon which you can build advanced workflows. With the handy zap history displays, you can track the path of every zap, ensuring your processes are not only efficient but also transparent and error-free.

Studies have shown that businesses that implement Zapier automation experience, on average, a 20% increase in productivity and a 25% reduction in operational costs. By understanding the potential of Zapier integration, you’re well-equipped to create a more productive and integrated digital environment.

Last Updated on September 29, 2023 by himani


  • Parina

    Parina Parmar is a full-time dog mom with a knack for content, editing & advertising. She has years of experience in the communication industry, and her dedication to maintaining the integrity of the author's voice while ensuring clarity and coherence in the text sets her apart in her field. She is dedicated to immersing her love for culture, music, and the advertising industry in her works.


    • Bachelors in Journalism and Mass Communication
    • Specialization in SEO, Editing, Digital Strategy, Content Writing & Video Strategy


    • Bachelors in Journalism and Mass Communication
    • Diploma in Fashion Desgining
    • Performance Marketing by Young Urban Project