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New Technology In Real Estate Industry

With a worldwide value of about $7.196 billion, the real estate sector is a significant component of the global economy.

The real estate industry is constantly changing and evolving. With new technology, comes new ways to sell and buy property. From online real estate portals to 3D home tours, there are many new advancements in the industry.

As a real estate agent, it is important to stay up-to-date with the latest trends. This will allow you to better serve your clients and stay ahead of the competition.

The Impact Of Technology On The Real Estate Industry

Real estate technology is changing the way realtors do business. In addition to this, it has had a dramatic impact on how consumers chose home buyers. The world of technology is constantly changing, and new advances are being made only to help the industry reach new heights in sales numbers.

According to Statista, 42% of respondents saw promise in Smart Building technologies, while 56% have already observed the influence of technology. Physical real estate agents are still needed to sell real estate, even if they only represent sellers.

Businesses have been moving into the virtual realm and have found that they can retain more customers by doing this. This is because the technology used to sell property is much more effective than the physical addresses featured on a business card.

How Can Technology Help Real Estate


The technology used in selling property is aimed at making things much easier for the customer. One example is drones. These are utilised to give potential buyers a better idea of what the property looks like from afar. It also allows them to cover more ground than they could by walking around the yard.

This technology can be used to create 3D models of various buildings, including homes and offices. This allows potential buyers or sellers to get an aerial view of their home before entering into negotiations with a seller. Easy access to this kind of information gives customers an idea of what their home looks like from both above and inside.

According to the University of Oxford’s Technology and the Future of Real Estate Investment Management research, 53% of real estate organisations would be directly investing in technology by 2020.

The use of smartphones has become a major driving force in the real estate industry. Buyers, sellers and realtors alike all use these devices to perform real estate tasks. A perfect example of this is the easy listing of a property for sale. This is done by simply uploading pictures of the home with a description on a web page or even in the form of an app.

Key Technologies Driving The Real Estate Sector


Success is the topmost priority in all aspects of life, whether it be work or personal, and no one wants to lack success despite working hard. However, success is made easier by having great tools and resources at your disposal.

This is why technology plays such a big role in the real estate sector today, as some of these tools and resources can truly make things easier for all parties involved.

According to PitchBook statistics, VC transaction activity in residential real estate tech has already hit an annual high of $6.2 billion in the six months leading up to 2021.

If you want to be successful in real estate, you must use some of these technology advancements to your advantage. These technologies will help you help your home sell faster on the market, as well as save time and money automatically. Here are five key reasons why these technologies matter today:

1. The Internet

The internet is one of the most important tools that can help you sell your real estate property, even if you are based in a high-end neighborhood. What is great about the internet is that it makes information readily available to consumers and gives them a great way to compare properties. In fact, many home buyers nowadays use the internet to search for properties before even getting into contact with a real estate agent.

2. Video Presentations

Another great technology that can help your property sell faster is video presentations. This is because video presentations allow potential home buyers to get an idea of what their target property looks like from afar and up close. This is why this technology is good for home buyers and sellers both, as you can use it to provide better pictures and details of your property.

3. 3D Models

Using 3D models for a potential buyer to see a property before actually being able to see it in person can help matters a lot. This is because if customers are able to view a property on the internet with the help of 3D modeling, it means that they will know what they are getting themselves into.

There is less risk now since they have already seen the property that they want and they can know more about its minute details such as where something is placed or whether there are things in place that could be dangerous.

4. Virtual Reality

Virtual reality is also a great technology to use in the real estate market as this gives buyers and sellers an opportunity to know what it feels like to be inside their target property. This can give people an idea of whether or not they would like the space or if they feel it is too small or too big for them. With virtual reality, you can make a room seem bigger than it actually is, such that your customers would make an informed decision about the property.

5. Online Advertising

Advertising your property online can give you access to potential home buyers who might have not known that you were selling your property prior to that moment. This is possible when you use tools like an advert platform on the internet.

In addition to that, you can get more people to view your property. This is possible by using internet advertising for real estate property, which takes the same approach of making it easier for your target audience to find your home on the market.

How Technology Has Changed The Real Estate Industry


According to the 2021 NAR Home Buyer and Seller Generational Trends study, 43% of all purchasers search for properties for sale online. The real estate business has greatly evolved over the past few decades thanks to the development of technology.

For example, real estate agents can now use the internet to showcase their listings and potential buyers can now get a closer look at a property from the comfort of their homes. Real estate agents also have online tools that allow them to keep track of properties they currently have listed.

Before all these technological advances, it was much harder for people to buy and sell properties. Here are some interesting facts about how technology has impacted real estate over time:

1. Old Real Estate Methods Were Not So Tech-Savvy

The old days of real estate involved quite a lot of paperwork and making sure that the paperwork was in order. This was easier said than done, especially when the work involved took time and required different people, materials, and equipment to complete.

These methods have slowly passed, as real estate agents have adapted with the times. Today, you can see many real estate agents who use online tools so that they can be more organized in their work.

2. Technology Helps Real Estate Agents Keep Track Of Their Properties

Real estate agents no longer have to be so concerned about getting their work done because there are plenty of online tools that allow them to keep track of all their properties, including those that have not been sold yet.

This is important because it helps real estate agents prepare for those situations where they need to get in touch with homeowners who are selling their properties. This is why the Internet and all its tools are important in real estate today.

3. The Real Estate Industry Is In Need Of Up To Date Technology

People today often rely on technology nowadays, which means that the real estate market should also tap into new technologies if they want to succeed in growing their business. This is because more and more people these days want to buy and sell properties online, which means that real estate agents should also change the way they do things by adopting the use of new technologies.

4. Technology Makes Things Easier And Faster For Real Estate Agents

The internet is one of the main tools that make it easier for real estate agents to showcase their properties and get them sold faster or for a better price. For example, if you have difficulties in getting home buyers in to take a look at your property, you can just post photos and descriptions of your property online instead. This makes it much easier to market your property while allowing potential buyers to get a closer look at it via the web.

5. Technology Makes Things Easier For Home Buyers

Technology has also made things easier for home buyers because they can now get a closer look at a property before actually getting to see it in person. This is similar to how real estate agents use technology to market their properties in the first place. The difference here is that home buyers do not have any obligations when looking at properties on the web, since you do not have to be a real estate agent to view them.

Benefits Of Technology In The Real Estate Industry

According to McKinsey’s research, machine-learning-based real estate apps can forecast changes in rent rates with 90% accuracy, whereas changes in other property variables may predict with 60% accuracy.

As the world becomes more and more digitized, the real estate industry is also starting to implement technology in order to streamline processes and make things more efficient. Real estate companies are beginning to use virtual tours to give potential buyers a better idea of what the property looks like, and real estate professionals are using commercial real estate technology to help them find the best deals.

1. Better Communication

With technology, there is no need for real estate agents to be in the client’s office or at some of their properties all the time. They can instead use technology to communicate with their clients by email, phone, or both.

This makes it easier for the real estate agents to keep track of what is happening with their clients and properties. This also means that they are able to be very productive while they are working outside the office.

2. Greater Information Sharing

There are also other ways in which real estate agents can get more information about a property than using only paper documents and talking over the phone as well. There are online tools that real estate agents can use to share information about their properties with more people than ever before.

For example, if you need more information about a property, you can use your phone and access the full details of a property online. This is useful for agents who need to know more about a property or who want to find out more information before taking over the property’s listing on their official website.

3. Greater Marketing

Real estate agents in the United States and other parts of the world are increasingly using technology to market their properties better. This way, they are able to reach out to buyers who prefer looking at properties on the web instead of going through their office doors. This is also useful for real estate agents who are busy with their careers and cannot stop everything they are doing just to take an interested home buyer out to see a property.

4. Greater Efficiency

Today, many people in the real estate industry use technology in order to get more work done and work faster, which is important because there are now lots of clients waiting on the sidelines for the opportunity to buy or sell a property. Technology has made it much easier for real estate agents to complete their tasks if they have access to the right tools.

5. Greater Safety

Technology is a great thing for real estate agents because it can help protect them from being exposed to different dangers and risks. For example, it is important for real estate agents to make sure that their properties are well secured and protected against break-ins and other kinds of damage.

Technology has made this possible with the use of security systems, which come in handy especially when real estate agents are not at the property anymore. Technology can also come in handy when it comes to protecting personal information, which is important because it allows real estate agents to be very selective in choosing home buyers who they want to do business with.

6. Greater Transparency

With more people using the Internet and mobile phones to purchase a property, technology has also made it very easy for real estate agents to be transparent with their clients, who are looking forward to making their next home purchase. For example, many people these days use the web to discuss all kinds of properties and make sure that they are not paying too much for them.

Real estate agents can also easily use technology in order to let potential buyers know everything they need concerning a property they wish to buy. This includes everything from the legal details regarding the transaction up to any problems or issues that may arise during the process.

Challenges Of Technology In The Real Estate Industry

The real estate market is constantly changing and evolving. New technologies are being developed all the time, and property managers need to stay on top of the latest trends in order to be successful.

The global real estate market is huge, and there are many different types of properties all over the world. Keep up with the latest real estate technology trends and you’ll be able to manage your properties more effectively and efficiently.

1. Availability

Another challenge that real estate agents face is access to the right kinds of technology when it comes to selling property. This means that good, accessible technology is important for agents to use so that they can sell more properties at higher prices as well.

When there are not enough property buyers due to a lack of available properties, it makes things harder for agents and they need to search for ways of getting more sales in the market.

2. Difficulties In Finding The Right Technology

The other challenge faced by real estate agents is finding the right type of technology in order to make their job easier and easier. This can be a challenge for many real estate agents and this is why you want to know what makes the best real estate software.

3. Learning Time

Another challenge with technology is the amount of time it takes for real estate agents to learn how to use each type of technology that comes along in the industry. There are also some realtors who are not interested in using technology to start with, so they need more time than others in order to realize the benefits of using new technologies.

It works both ways because this also means that these professionals need extra guidance and support from their peers and mentors until they get used to it.

4. Technology Changing Quickly

One challenge real estate agents face is the fact that technology changes quite quickly. This means that real estate agents need to be up-to-date with the current technologies in order to make sure they are getting more sales and a higher income.

If they are not using newer technologies, there is a bigger chance that they will fall behind their peers who are using new technologies to get more clients and make more money.

5. Technology Cost

Another challenge for many real estate agents is the money that is needed for the different types of technology needed in the industry. Some people still prefer paper-based systems and this means that technology costs may not be shared across all people who need them in this industry.

However, it is important that you choose the best possible software for your real estate career, especially if you are in a professional position. Learning about the various types of technology and how they work will make this process a lot easier.

The Future Of Technology In The Real Estate Industry

Technology will continue to change the way people buy and sell real estate. A perfect example of this is a new type of 3D printer, dubbed the D-Shape.

3D printers can create parts for houses by creating layers of sand. This is then hardened in a process similar to concrete curing. With this technology, building a house from scratch could be done in as little as 24 hours.

Existing homes can even use this technology to repair broken parts and restore their original look via 3D printing. There are many great uses for it, but perhaps its best application is to help treat earthquake victims who have lost their homes by using 3D modeling to build them brand new abodes and restore order to their lives after a disaster strikes.

Final Note

There is no doubt that big data is changing the commercial real estate landscape. Property owners and management companies are turning to real estate tech companies to help them make sense of the data and make better decisions about their properties.

These companies are using big data to help property owners and managers find the best tenants, negotiate better leases, and even predict maintenance and repair needs. The real estate industry has been able to adopt new technologies over time and this is why most people are now able to buy and sell properties like never before.

Renting out or purchasing a proposed property is easier for home buyers for one, but real estate agents are also able to market their properties in a more efficient manner. The future of real estate is in good hands, thanks to the technology that is being used in the industry today.

Last Updated on October 5, 2023 by Parina Parmar


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